Hong Kong Social Network Marketing

Different from China, Social media is the most popular in Hong Kong, especially Facebook, which is occuping more than half social network market share.

According to Hitwise, the market share of social networking sector hit 27% this year, and search engine with 12%  only, which is a global trend that social networking has surpassed search engine from now on. Besides, social media is traffic driver for retailer, and in term of percentage is double than search engine, it may due to the basic difference between transition site and destination site.

Among all popular social network & forum website, Facebook is No. one with 57%, and Youtube with 12%. after that is Discuss 3% and Uwants 2%.

All in all, if we want to have a better understanding of Hong Kong Social Network Marketing, then Facebook is definitely we cannot miss.

(Source from: http://www.marketing-interactive.com/news/19114)