According to the COO of Facebook Sheryl Sanberg's statistic, only 11% of American teens email each day, and she claimed that Email is probably going away!
Well, it may reflect something change but "going away" is a bit much at the moment. However, Internet does always change the world and itself. From the macro-environment point of view, the rate of social and technology change are faster than the commerce, Government, Infastructure and natural envirnment, only slower than the change of pop culture; so if we want to be fit for today's and tomorrow's marketing, we have to keep monitoring the change and forecast the trend.
Sheryl Sanberg's talk is trying to promote Facebook more, but actually we should recognize the power that behind, which is the getting strong of Social Networking, one of the interesting finding is people feel least annoying of advertisments in the facebook than in their email box, as Sheryl said, people "touch, reconnect and even to save life" through facebook; of course we cannot ignore this trend, but somehow, facebook will be going away someday, just like what she said about email, we should keep in mind that the change of Internet is unexpected.
(Source from http://www.businessinsider.com/facebook-coo-email-is-probably-going-away-2010-6)
Social Network Marketing in Europe
For European marketers, optimizing for social media has become a must, and the new trend of combining social media and search engine is obvious.
In general, Europeans are spending more time on web in particular on social media sites, and companies are using social media mainly for research and drive product sales.
Even though Facebook is the most popular social network in 11 out of 17 European countries, and other sites cannot compare, these sites still play important role for the internet market, especially those branded communities, blogger outreach, UGC, Video distribution, reactive customer service and display Ad., including Skyrock in France, Tuenti in Spain, StudiVZ Group in Germany, Hyves in Holland. These sites try to fight back US giant invader - Facebook by using the "Differentiation" strategy, Offering advertisers a more tailored experience than Facebook, and it seems work and these sites seem to have found their way back. Financial numbers show a growth.
Therefore if you aim to promote your business in Europe through social medias, remember don't just think global to focuse on giant Facebook, but also need to act local to use these local networks.
(Resouce from: http://searchengineland.com/marketing-with-social-media-try-some-local-european-networks-36945)
In general, Europeans are spending more time on web in particular on social media sites, and companies are using social media mainly for research and drive product sales.
Even though Facebook is the most popular social network in 11 out of 17 European countries, and other sites cannot compare, these sites still play important role for the internet market, especially those branded communities, blogger outreach, UGC, Video distribution, reactive customer service and display Ad., including Skyrock in France, Tuenti in Spain, StudiVZ Group in Germany, Hyves in Holland. These sites try to fight back US giant invader - Facebook by using the "Differentiation" strategy, Offering advertisers a more tailored experience than Facebook, and it seems work and these sites seem to have found their way back. Financial numbers show a growth.
Therefore if you aim to promote your business in Europe through social medias, remember don't just think global to focuse on giant Facebook, but also need to act local to use these local networks.
(Resouce from: http://searchengineland.com/marketing-with-social-media-try-some-local-european-networks-36945)
Hong Kong Social Network Marketing
Different from China, Social media is the most popular in Hong Kong, especially Facebook, which is occuping more than half social network market share.
According to Hitwise, the market share of social networking sector hit 27% this year, and search engine with 12% only, which is a global trend that social networking has surpassed search engine from now on. Besides, social media is traffic driver for retailer, and in term of percentage is double than search engine, it may due to the basic difference between transition site and destination site.
Among all popular social network & forum website, Facebook is No. one with 57%, and Youtube with 12%. after that is Discuss 3% and Uwants 2%.
All in all, if we want to have a better understanding of Hong Kong Social Network Marketing, then Facebook is definitely we cannot miss.
(Source from: http://www.marketing-interactive.com/news/19114)
According to Hitwise, the market share of social networking sector hit 27% this year, and search engine with 12% only, which is a global trend that social networking has surpassed search engine from now on. Besides, social media is traffic driver for retailer, and in term of percentage is double than search engine, it may due to the basic difference between transition site and destination site.
Among all popular social network & forum website, Facebook is No. one with 57%, and Youtube with 12%. after that is Discuss 3% and Uwants 2%.
All in all, if we want to have a better understanding of Hong Kong Social Network Marketing, then Facebook is definitely we cannot miss.
(Source from: http://www.marketing-interactive.com/news/19114)
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