Social Network Marketing in Europe

For European marketers, optimizing for social media has become a must, and the new trend of combining social media and search engine is obvious.

In general, Europeans are spending more time on web in particular on social media sites, and companies are using social media mainly for research and drive product sales.

Even though Facebook is the most popular social network in 11 out of 17 European countries, and other sites cannot compare, these sites still play important role for the internet market, especially those branded communities, blogger outreach, UGC, Video distribution, reactive customer service and display Ad., including Skyrock in France, Tuenti in Spain, StudiVZ Group in Germany, Hyves in Holland. These sites try to fight back US giant invader - Facebook by using the "Differentiation" strategy, Offering advertisers a more tailored experience than Facebook, and it seems work and these sites seem to have found their way back. Financial numbers show a growth.

Therefore if you aim to promote your business in Europe through social medias, remember don't just think global to focuse on giant Facebook, but also need to act local to use these local networks.

(Resouce from: http://searchengineland.com/marketing-with-social-media-try-some-local-european-networks-36945)